Driven by a desire to share the fruits of their labor – pun intended – Röbller Vineyard partnered with Catchphrase Communications to expand their reach of exposure within the state of Missouri. From media relations to creating new wine labels, the duo is pulling out all the stops to share Röbller’s newest creation – the 1818 Franklin County Reserve.
In his interview, Röbller Winemaker Jerry Mueller discussed the historical significance of the 1818 Franklin County Reserve and promoted its unveiling at the Franklin County Bicentennial Event. He was also given the opportunity to highlight Röbller’s feature wine, St. Vincent Rosé, as well as some of Röbller’s classic favorites– the Old Vine Norton, Le Trompier Noir and Reserve Vidal.
Röbller Vineyard is a family-operated winery located on a beautiful hillside in the heart of Missouri Wine Country. Their use of land, choice of grapes and extended time in Missouri-sourced Chinkapin Oak barrels, combined with their distinctive European-inspired winemaking traditions, created the ultimate synergy of complexity and balance in the 1818 Franklin County Reserve.
As the oldest vineyard growing Norton in Franklin County, Röbller’s own land grant and history match closely with Franklin County’s historical timeline, creating a special tie between the winery and the community. The Norton was chosen as a tribute to the friendship between Thomas Jefferson, who helped develop Norton in the New World, and Benjamin Franklin, the county’s namesake.
Catchphrase Communications considers projects like this – tied deeply in the history of a community – a special honor to be a part of. They know Röbller has something truly special to share with their fellow Missourians, which makes this marketing mission an especially rewarding endeavor.