Setting the Sun on Breast Cancer with Baxter’s Lakeside Grille

CatchPhrase was honored to help our client Baxter’s Lakeside Grille in Lake Ozark launch a new charitable promotion in October. To help Baxter’s raise money for the fight against breast cancer, we came up with the “Set the Sun on Breast Cancer” concept, playing off of Baxter’s reputation for incredible sunset views over the Lake of the Ozarks. (Baxter’s is rated one of the top 100 restaurants in the United States for scenic views, according to

We worked with great ideas from Baxter’s management (including holding a special event “Pink Out” event with former MU football coach Gary Pinkel), and we created email invitations and a newspaper ad to promote the month-long effort, plus designed flyers, check presenters, buttons for the staff, and a retractible banner for in-restaurant promotion.

Always a pleasure working with Baxter’s. Good food, good views, and great people!