In the midst of Christmas preparations, I’m reminded how the best basic principles to follow in social media are good life practices in general. The holidays are an opportune time to focus on what’s important, so I’m sharing some of the insight I took in at Michael Stelzner’s session on social media at the International Spa Association Conference in Las Vegas in November. (Stelzner is well-known for socialmediaexaminer.com – a great resource!)

Stelzner’s advice …

(1) Focus on “free stuff.” Give content away in order to build a customer base that trusts you. The best things in life are free and from the heart.

(2) Shine the spotlight on others, not yourself. “When you lift people up, they’ll lift you up.” When we do more for others, we are rewarded with great gifts.

May your holiday be filled with great bounty of immeasurable worth, and may the New Year find you surrounded by those who help you shine bright!

– Jenny

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